Randstad, a recruitment agency, had rebranded their site into a bolder and more colourful website. They needed their email campaigns updated to not only match their new branding, but for each email communication template to be bespoke and optimised with email best practice and to display well on desktop, mobile and tablet devices.
A creative consultation session was run in order to find out what email communications Randstad were looking to send and to find out what content pieces were important. A total of 7 different template design were created from the back of the consultation each to suit different requirements and email content. Their old emails were revamped and updated to incorporate their new icons, bolder colours and a certain content blocks which were inspired by their new website. These emails were built compatible with the dotmailer platform and are all responsive.
An email guide was also produced to help their marketers and users of the template understand how to use the templates and what needed editing before sending their camapigns.
Photoshop
CSS3
HTML5
Penguin Events wanted a bespoke Christmas card for the holiday season that incorporated their chosen penguin image. Image manipulation was used to create the main festive graphic. A 1-column email layout was chosen for a mobile-first approach.
Illustrator
Photoshop
CSS3
HTML5
Green Papaya are a Vietnamese restaurant based in Hackney and Hoxton owned by an award winning chef Wyn Ma. They were re-branding and were looking to update their existing website to a more modern look and feel.
A parellex design was introduced, utilising a lighter, brighter colour palette to open up the website. It was less cluttered and showcased the extensive menu in a dynamic viewing platform.
Visit the website.
Photoshop
CSS3
HTML5
jQuery
A new website -to be launched- that aims to help equip students learning to drive with close relative or friends to become their instructors and provide sufficient learning materials to aid their process.
Designs for the main website and significant pages were created. Only the main homepage was built where the rest of the website was built in a joint effort with a web developer.
Photoshop
CSS3
HTML5
jQuery
A wine company with a rebranded website required a landing page template compatible with the dotmailer platform designed and easily edited by their markerting team. This landing page was designed based on their email template design to create consistency when the reader clicks through from their emails and lands on this webpage.
Photoshop
A new design for an injury cliams lead generation website. It required a simple to use and prominent form that captured data quickly and easily. A bright colour scheme was chosen and new logo was also developed for the brand.
Visit the website.
Illustrator
Photoshop
HTML
CSS
A prototype for an upcoming e-commerce website that would solely sell Japanese Whisky. It incorporates two blogs to hold content about Japanese cocktail recipes and also bar reviews. This project was also completed for my university dissertation in conjunction with clients from a online spirits retailer. It was built using HTML, CSS and runs on the Shopify e-commerce platform.
Photoshop
CSS3
HTML5
jQuery
Javascript
Label designs for the new Professor Cornelius Ampleforth range launched at Master of Malt (now renamed as Ableforth). All designs had been hand drawn with a victorian-esque feel to match each quirky madcap concoction. The completed design was then printed on craft paper, wrapped around the glass stumpy bottle with twine and sealed with black wax to complete the packaging.
Bathtub Gin collected 'Best Design and Packaging - Spirit' award at The Drinks Business Awards 2012.
View the labels in use here.
Photoshop
Illustrator
About
I’m Amy, a graphic and web designer based in West Sussex. I have a passion to create beautiful design for web, mobile and email.
I also enjoy incorporating stylish and simplistic designs in my multimedia work; producing modern, creative, premium outcomes. I possess strong communication skills, can collaborate with developers, cross-skilled and exceptionally fast at learning. I’ve worked on projects for a range of named brands helping me build a strong portfolio. I’m current working at dotmailer as a full-time Senior Digital Creative - Design Lead, gaining management experience in leading a small creative team. Also creating beautiful and user-friendly email templates for various clients.
Design isn’t just a job for me, it’s something I love doing. Speak to me today to see how we can bring your ideas to life.
Photoshop
Illustrator
HTML5
CSS3
Web Design
Javascript
Email Design
Email HTML
Visual Identity
Email Marketing
Adobe Creative Suite
